A.B.A.T.E. of PA began, while members completely funded, this motorcycle awareness campaign in 2005 with a distribution of 1,000 signs. In 2006, we increased our order to 2,500 signs, and in 2007 A.B.A.T.E. of PA ordered and distributed 6,500 signs. In 2008 we ordered and distributed 10,000 more signs and in 2009 we are distributing 4,000 more.
The "Look Twice - SAVE A LIFE" Lawn Sign Campaign has generated substantial awareness of, and interest in (as reflected in radio, TV and newspaper coverage), the visibility and right-of-way issues facing motorcyclists.
We instruct our members to place the signs on more heavily traveled roadways for maximum exposure. With an increase in the number of new signs (plus those signs that have survived from previous years) our cost-per-thousand impressions statewide is dramatically less than any other form of advertising we have attempted (radio, print, billboards or TV).
Our "Look Twice - Save A Life" message is having an impact in improving motorcycle awareness and safety among the general motoring public and motorcyclists throughout Pennsylvania.
We have distributed the signs to our 50 chapters around the state. If you are interested in obtaining one, give the local chapter president in your area a call. Chapter Directory.
For the first time ever, PennDOT, the Motorcycle Safety Program, and A.B.A.T.E. of PA are publicly presenting a united front to the driving public with the shared goal of preventing motorcycle accidents and fatalities.
This is an exciting opportunity and a sign of the times. Its now up to us to do our part and get some motorists to Look Twice...Save A Life!
In years past we have debated about how many signs to purchase and distribute. The most we have done in any single year is 10,000.
The bar has been raised, and we will not have to worry about running out of signs. 40,000 signs were printed to cover 2010 and 2011. 28,000 of them are for A.B.A.T.E. of PA to distribute, and 12,000 will be handled by the Motorcycle Safety Program office.
We have 14,000 signs to distribute for this year, plus another 14,000 for next year in storage. My employer has donated the warehouse space for those.
At the March Grand Board meeting, each chapter was given 250 signs, which takes care of 12,000.
The ball is in our court to get these signs out there! The reason PennDOT is supporting this effort is our ability to distribute the signs across the state at little cost. Without our involvement, a yard sign campaign would not be practical.
Whatever it takes, get these signs out there!
You can give some of them to other organizations. It would be a good idea to visit the offices of your Representatives and Senators and leave some with them. Use your imagination. The objective is to get them out in front of the states driving public. Remember, were not going to run out.
Like many of you, I feel a touch of sadness at retiring the blue and white sign. It was uniquely ours, and it did a lot to get our safety message in front of the motoring public. It also made this historic opportunity possible.