Brian Magness

Brian Magness
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Between the Lines September 2020 issue

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Everybody Sells!!!

We aren’t going out as much as we used to. We are spending more time at home mostly “binge-watching” shows, on the major carriers, or bringing more education into our lives by being tethered to social media. What do we do on our off time? We talk about what we’re binge-watching or the latest popular social media propaganda. “You really need to watch the show ‘Hunters’ on Amazon Prime? It follows a band of Nazi hunters living in 1977 New York City who discover that Nazi war criminals are conspiring to create a Fourth Reich in the U.S. A parallel plot is the discovery of the U.S. government operation relocating many German scientists (many of them Nazis) to the U.S.” “Have you watched all four seasons of ‘Lucifer’ yet, on Netflix? It focuses on  a powerful angel who was cast out of Heaven for betrayal. As the Devil, he gets bored and unhappy as the Lord of Hell. He resigns his throne in defiance to his father (God) and abandons his kingdom for Los Angeles, where he ends up running his own nightclub.” “Can’t wait for the next seasons of ‘Jack Ryan’ and ‘The Marvelous Mrs. Mazel’ to start.” “That Viking show, ‘The Last Kingdom’, has a really cool premise…”

No matter what we are watching we are trying to get other people to watch it too. We are trying to sell them on something that we have a passion for. Everyone should have that same passion for A.B.A.T.E. of PA. If you are able to strike up that conversation about the last stupid meme you saw on social media, you should have no problem asking a fellow rider if they’ve heard of us. “Hey man, you ever wonder how you got the choice to ride without a helmet?” “Did you know that any vehicle (car, bicycle, motorcycle or otherwise) can proceed with caution at an intersection if the traffic signal's vehicle-detection system fails to recognize it?” “Have you heard there is a law that enhances the penalties for an accident caused by texting while driving resulting in serious bodily injury or death?” “You ever want to be a part of the organization that protects our rights as motorcyclists and has contributed millions of dollars to multiple charities?” The conversations can really be that easy.

Our membership total is down by (-554) since last year and down by (-136) just this past month. We could all sit back and attribute it to the virus scare going on OR we can evaluate exactly what might be happening in our Chapter and in our District. Bad part is, there is no specific fix. All we can do is use our knowledge and enthusiasm and try to get our membership up or, at least, make people more aware of whom we are.  Instead of proclaiming the personal achievements of watching all (40) forty seasons of ‘Survivor’ or every one of the (31) thirty-one seasons of ‘Amazing Race’, try to talk about what A.B.A.T.E. means to you and what it should mean to all motorcyclists. Our numbers have to increase, if for nothing else, for the revenue.

The loss of that many members this past year equates to roughly -$16,000. There aren’t too many voluntary organizations that can take that kind of hit and be able to maintain themselves. We are going to introduce a membership drive after September’s Board meeting that will hopefully generate some much needed monies. In the meantime, please do all you can to bring in new members or remember to renew your own. Just a reminder, it’s not just the Membership Officers responsibility to get members. It is all of our responsibility so arm yourselves and help us with the fight. EVERYONE SELLS!

Peace and Ride Safe.


Numbers Are In…

DOWN!!! That’s where the numbers are since the August edition of Between the Lines. This relates to the numbers from Statewide Membership totals for the beginning of August. As you might be able to tell, as an organization, we depend on numbers and the support from those numbers. We all need to figure out what creates the upswings and what triggers the downswings. So, here’s the rundown.

August total, at the time this report was generated, is (5325). From July to Aug. our numbers have PLUNGED by (-136)!!

Peace, Ride Safe and Welcome Back!